Anti Fast Fashion Saree India
Fast fashion produces a saree that looks fine for a season and falls apart by the next one. The dye fades. The print peels. The fabric thins. And it was priced to be replaced, which is exactly what the model requires. At Mogasu, we are the opposite of that model in every possible way. Our sarees take between one and one and a half hours each to print by hand in Bagru, Rajasthan. The azo free dyes we use are colourfast across repeated washing, they do not fade into something pale and disappointing. The natural fabrics, mul cotton, linen, Chanderi, Kota Doria, are chosen for how they wear over time, improving with each wash rather than deteriorating. The prints are custom-carved and ours alone, which means they cannot be copied and mass-produced by a fast fashion brand the moment they start selling. An anti fast fashion saree from Mogasu is a garment you keep. The cost per wearing goes down with every time you reach for it. Free shipping India. With matching blouse piece.